HVAC
For residential HVAC companies.
For residential HVAC companies that want to reach homeowners who have recently searched for repair or replacement quotes.
Discuss HVAC
Discuss Locking Your AreaA better alternative to shared leads
Stop chasing the same buyers.
Start protecting your market.
We provide local businesses with information about people who have recently searched online for the services they offer.
We work with one business in an approved market and do not sell the same information to other Less Overlap clients in that market.
Why this exists
After spending a lot of time speaking with businesses that had been buying old or heavily shared leads, I kept hearing the same frustration.
- The same lead was being sold to too many businesses.
- The information was often old by the time they received it.
- There was often no clear sign the person was actually interested.
That is why I created Less Overlap:
- To provide more recent information
- To focus on people showing real online interest
- To avoid selling the same information to multiple Less Overlap clients in the same market
How Less Overlap Works
Less Overlap is built for protection.
Others are built for volume.
One Local Partner
We work with one business in each market and will not sell the same information to another Less Overlap client in that market.
Based on Recent Searches
We provide information about people who have recently searched online for the services your business offers.
Recent Information
We provide the information within 72 hours of the search activity.
Why timing matters
Market access is limited because that's what works best for our clients.
Less Overlap does not provide the same shared information to several competing businesses. For each industry and market, we work with one local partner.
Once that relationship is in place, we will not offer the same information to another Less Overlap client in your industry or protected market.
If another company secures your market first, that opportunity will no longer be available to you.
Who We Work With
Built for local sellers, because protecting your market is better than chasing the same people.
Mortgage
For mortgage brokers and lenders.
For mortgage brokers and lenders that prefer protected markets and want to reach local homeowners who have recently searched for mortgage-related products.
Discuss MortgageInsurance
For independent insurance companies and brokers.
For independent insurance companies and brokers that understand the value of a protected market and reaching potential clients before their competition does.
Discuss InsuranceMarket Availability
Find out if your market is still available.
We use a protected market model. Once a qualified local partner is accepted, that industry is no longer available to another Less Overlap client in the same market.